Design work

Real – Identity

Brand identity for a real estate startup looking to revolutionize the traditional brokerage model. View full case study.

Pando Populus – Identity

The brand identity is an abstraction of an aspen grove (the pando colony), one of the oldest living organisms and a point of inspiration to the founders of the organization. The five abstracted trees symbolize different thoughts, coming together. View full case study.

Starbucks – Campaign

When you see a green dot on the corner, you know you’ll always be welcomed. Playing off of the nautical elements of the brand, the green light acts like a beacon to safety and comfort. View full case study.

TEAM
Alex Gilkey, Shrutika Manivannan, Yaren Kaya

Real Title – Branding

As Real diversified its business model, a sub-brand was needed for Real Title. Playing off of the R of the real, a simple monogram and pattern was created for its launch.

TEAM
Marcelo Fontana – Design

Custora Growth Index – Editorial Design

The growth index was centered around frequency, so we chose to use sine waves as the main visual element throughout. Download the whitepaper here.

TEAM
David Stychno – Creative Direction

Caitlin’s Things – Editorial Design

For my partner, everything has a story. These stories make up who she is. I learned about Caitlin by learning about 100 of her things and cataloguing them – ultimately in a book. See all 100 things here.

Real Rewind – Motion Design

Every year, I created a recap video of all of our firm’s biggest accomplishments.

Custora Pulse Report – Editorial Design

In 2014, the Custora team purchased toilet paper online for the first time, a sign of how far e-commerce had come. This white paper was the inspiration for the design of the whitepaper. Download the report here.

TEAM
David Stychno – Creative Direction

Real Store – Merchandise

Our agents had a growing demand for a one-stop shop for all the marketing materials they needed. Within a month, we stood up Real’s swag shop, first offering items like business cards and t-shirts, but ultimately growing to over 450 products with $200,000 spent.

Custora Pulse Report – Animation

I helped create animated GIFs of Custora’s mascot, Chester. The animations were used throughout their software, as a loading indicator.

TEAM
David Stychno – Creative Direction

Instagram – Campaign

For our thesis project, we repositioned Instagram to be a social media brand that focused on the end user. To view the entire project, watch our thesis presentation here.

TEAM
Yelle Belle, Alvaro Bigaton, Bit Han, Ackshita Sentilnathan, Wush Wu

Fake Movie Posters

With so many brand-related films coming out, I thought it would be fun to make a few fake ones.

Real launches in Canada – Campaign

For Real’s launch in Canada, we created video and social media assets highlighting the company going abroad.

Epix – Content Creation

During my time at Epix, a new television network, I was able to work on social media assets for their largest titles.

Together+ – Identity and Collateral

In South Africa, immigrants are often denied healthcare. These posters inform refugees of their basic medical rights. In addition, the small pamphlet is a takeaway that teaches South Africans simple medical terms in different languages, aiding their communication with any doctor. The series is part of together+, a multi-faceted campaign to unite a South African community divided by xenophobia.

TEAM
Amanda Carter, Kassandra Randazzo

FEATURED
2012 SAPPI's Ideas that Matters, HOW, GOOD, Notre Dame’s homepage