is a brand strategist and designer based in New York. His most recent role was as a Brand Strategist at Snapchat. Before that, he graduated with Honors from SVA’s Masters in Branding program and spent six years as the Director of Design at Real, a Nasdaq-listed real estate startup.
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Experience
Brought the biggest restaurant and travel clients’ campaigns to life on Snapchat, leveraging the product’s augmented reality features to build expansive brand strategies native to the platform.
Collaborated with our sales team to pitch for new business. Creative directed output with production partners and clients to bring complex and cohesive campaigns to life.
Clients included: McDonald’s, Taco Bell, Hilton, Wendy’s, EA Sports/Madden, Chick-fil-A, KFC
Snapchat, Brand Strategist
2023 – 2024, New York
SVA, Teaching Assistant
2023, New York
Assisted Tosh Hall’s class at the School of Visual Arts Master’s in Branding program course: Brand Failures
Developed and launched the brand strategy for Real, a tech-powered real estate brokerage, analyzing their market to define Real as a pioneer in a traditional space.
Maintained brand consistency and cohesion as the company grew from a small startup to a Nasdaq-listed company in 45 states and Canada, implementing a holistic approach to each of the brand’s touchpoints, from marketing to sales to onboarding to product.
Served for 6 months as the interim head of marketing, managing the team and taking up a more public-facing role with agents. During my tenure at Real, the company listed on Nasdaq, agent count grew from 500 to over 5000, and revenue increased by over 2,000%.
Real, Director of Design
2023, New York
Launched Epix, a television network, to new digital platforms, playing a key role in the development of their mobile site, Xbox One application, and AT&T U-verse partnership.
Epix / Viacom, Designer
2014 – 2016, New York
Freelance clients include: Amperity, Artico Search, Custora, Future Partners, Global LERN, Tribeca Shortlist/Lionsgate, Riverside Language Program, Caldwell Partners
School of Visual Arts,
Masters in Branding
2022 – 2023, New York
Education
Developed expertise in branding across theory and practice through solo and group work. Accepted into Honors program; recipient of Paula Rhodes Award for academic excellence. Clients included:
Leslie-Lohman Museum of Art: Performed an extensive audit and conducted multiple stakeholder interviews to establish a new brand positioning and outline a creative brief for the museum.
Google: Presented a winning pitch to Google, developing a brand solution targeted towards their Gen Z consumers. Our pitch was presented at Google’s NY office to a team of 70 employees.
University of Notre Dame
2009 – 2013, South Bend
B.A., Double Major in Visual Communication Design and Marketing
Branding, Graphic Design, Brand Identity/Guidelines, Brand Strategy, Art Direction, Consumer Research, Stakeholder Interviews, Data Analysis, Brand Voice, Brand Architecture, Product Design, Email Marketing
Skills
Software: Photoshop, Illustrator, InDesign, AfterEffects, Premiere, Figma, Sketch, JIRA, Mailchimp, Contentful, Microsoft Suite, Google Suite, Keynote, Salesforce, Squarespace, Stripe