is a brand strategist and designer based in New York. His most recent role was as a Brand Strategist at Snapchat. Before that, he graduated with Honors from SVA’s Masters in Branding program and spent six years as the Director of Design at Real, a Nasdaq-listed real estate startup.
McDonald’s: Bringing you into the WcDonald’s universe.
McDonald’s: Bringing you into the WcDonald’s universe.
Pando Populus: Where big ideas come down to earth
Pando Populus: Re-branding a philosophy conference.
Custora: Bringing data to life
Custora: Creating editorial design and animations for a data analytics firm.
Snapchat
Brand Strategist
2023 – 2024
I acted as the creative lead to help brands like Wendy's, Hilton, and Taco Bell bring their brand's story to life on Snapchat, pitching concepts and creative directing production of final augmented reality lenses. Most notably, I was the strategist on our McDonald's account, helping to bring their big spring moment to life across Snapchat (releasing 2/2024).
SVA Masters in Branding
School of Visual Arts
2022 – 2023
I developed expertise in strategy across theory and practice through individual and team work. I was accepted into the Honors program to work as brand strategist for the Leslie-Lohman Museum of Art. I also was a part of the winning pitch to Google in our course Pitch Perfect. Lastly, I was the recipient of the Paula Rhodes Award for academic excellence.
Real
Director of Design
2016 – 2022
I led the design for Real, a tech-powered real estate brokerage. My responsibilities included branding, strategy, web and product design. During my time at Real, the company went public on Nasdaq, agent count grew from 500 to over 5000, and revenue increased by over 2,000%.
Other clients include: Google, Leslie-Lohman Museum of Art, Amperity, Artico Search, Custora, Future Partners, Global LERN, Tribeca Shortlist/Lionsgate, Riverside Language Program, Caldwell Partners